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When you’re shopping for a car:

Hey come buy our cars, they’re so reliable you won’t believe it. Quality is what we do. Here’s all the awards that we won repeatedly. When you buy with us, you get peace of mind.

When you’ve made your choice and you’re negotiating to buy it:

Oh we really recommend that you get the extended warranty. Think about it if anything breaks. Repairs are so expensive, and you never know, things happen. That console display? That’s $5,000 right there. The manufacturer warranty only gets you so far. You really need to protect your investment.

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