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So, the NHL now displays virtual ads on the boards of game broadcasts. In principle, that means they can show ads specific to your market, which I could understand. In practice though, that means the ads are constantly changing and they are animated. This happens during the play. It is incredibly distracting and takes away from the game. It falls in the category of it’s not because we can do it that we should. I purchased a $200 subscription for this shit?

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